Location of Sumida, in Tokyo.
Brief: During my stay in Tokyo, I participated in a workshop focused on redefining Sumida by designing a data visualization driven experience for an international target audience. Indeed, Sumida is one of the oldest districts in Tokyo, steeped in history and culture. However, tourists often only visit the Asakusa Temple and the Tokyo Skytree.
Problem: How can we make the Sumida district in Tokyo more attractive and draw tourists towards the diversity of its cultural attractions?
Exploration of the Sumida district.
Investigation: We conducted on-site research to understand the typical path of tourists. We met with experts who revealed that the Sumida neighborhood is poorly presented to tourists. Tourist guides lack emphasis on the variety of attractions, are poorly structured, and lack allure.
Additionally, we delved into the history of the Sumida district and discovered that the renowned painter Hokusai lived here for an extended period, contributing significantly to the neighborhood's cultural fabric.
We then tried to generate images in the style of Hokusai using a Stable Diffusion model.
Final Product: Given the lack of awareness among people about the cultural treasures and attractions in Sumida, along with the inadequacy of existing guides, we decided to draw inspiration from the culture and highly recognizable graphic style of Hokusai to create a guide that highlights lesser-known monuments in the district. We utilized artificial intelligence to generate images of these attractions in the style of the artist Hokusai. The Tokyo Tourism Office was very enthusiastic about the concept and is currently developing the idea.
